Why do firms keep using Mobile Marketing while everyone hates it?
What is mobile marketing? Mobile marketing is basically a type of promotional strategy in which the marketing staff will advertise their goods and services to the customers through mobile phones . It is noticeable that most of the offerings are related to real estates and insurances as the cost is relatively cheap compared to the commission earned per an order. According to the survey in the USA in 2021, there are approximately 298 million mobile phone users (Figure 1) whose average spent time is more than 4 hours (263 minutes) per day and this number is continuing to rise (Figure 2). From the statistics, we can see that there are great opportunities for marketing agencies to target this segment for their main operation. Figure 1: Number of Smartphone users (in millions) in the United States from 2018 to 2025, source Statista . Figure 2: Time spent with nonvoice activities on mobile phone every day (in minut...